Joules Backpacks & Rucksacks

Joules backpacks bring the brand's print-led aesthetic to functional everyday carry - rucksacks in canvas and nylon printed with the botanicals and stripes the brand is known for. Each backpack features organised internal pockets, padded carry straps, and the quality print finish across Joules' seasonal collections. For luggage to pair with, see Joules cabin luggage and Joules check-in suitcases. Browse all backpacks & rucksacks, or see the full Joules collection.

  • About Joules Backpacks & Rucksacks

  • Why Case?

Established in 1923, Case Luggage is a specialist in premium backpacks and travel goods, with backpacks representing one of the largest and most comprehensive ranges within our bag collection. As the backpack sector has evolved towards lighter technical fabrics, recycled materials and advanced load-bearing systems, our collection has evolved with it. The result is a curated range that reflects modern performance standards while maintaining the structural integrity and reliability our customers expect.

Our collection includes backpacks from leading names including Osprey, Peak Design, Samsonite and Tumi. Our collection reflects over a century within the luggage sector, shaped by long-term brand partnerships, continuous product evaluation and consideration of real customer usage across commuting, business travel and international journeys.

As an official UK stockist, every backpack in this collection is authentic, supplied through authorised channels, protected by full manufacturer warranties and supported by recognised aftercare. Our position is built on verified customer trust and disciplined curation within the travel goods industry.

At Case, you are guaranteed:

  • Authentic backpacks supplied through authorised channels
  • Full manufacturer warranties
  • Recognised aftercare support
  • Verified customer trust and specialist customer service

Backpacks face daily stress from regular use. Shoulder straps carry shifting weight, laptop compartments protect devices from knocks, and base panels endure constant contact with floors. Over time, strain can appear at strap anchor points, zip tracks and stitched seams. At Case, we consider these pressure points carefully and prioritise backpacks built for long-term durability, reinforced construction and reliable hardware.

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